Etisalat to launch international money remittance over mobile

Etisalat today announced that it will soon launch a service that will enable customers to transfer money overseas using their mobile phones. Using this service, customers can send money to various countries including India, Pakistan, Bangladesh, Phillipines and Egypt.Etisalat is working closely with leading banks, financial institutions and telecom operators in other countries to offer a comprehensive network of partners for the service. Money Transfer Over Mobile will allow Etisalat Customer's - the senders - to transfer funds to the recepient's bank account or to be encashed at designated outlets. As an additional security feature, the sender will also be able to track the transaction until the money reaches the recipient. Etisalat is an active member of the GSM Association-led Mobile Money Tranfer project, which is creating an international standard for mobile remittances.'Money Transfer Over Mobile' is already available in a few countries and in countries such as the Phillipines and Kenya. the service has seen high acceptance due to its inherent simplicity and reliability. Essa Al Haddad, Chief Marketing Officer, Etisalat, said: "We are excited with the opportunity to extend the reach of our customers through this service. This offering combines the strengths of our extensive network, our reputation for innovation and trustworthiness, and our technological expertise to provide our customers with what they expect from us- a convenient, secure and reliable solution. " "We understand the importance attached to International money remittance, and we are committed to ensuring that our customers will be able to make the most of their association with Etisalat in such a personal and serious matter. Our customers will appreciate the 'Anytime Anywhere' nature of this service even if they do not have a bank account, with no more waiting in queues to transfer their hard earned money to their families", he added.Money Transfer Over Mobile is a part of Etisalat's larger mobile commerce strategy, which has already seen the introduction of mCommerce solutions such as MobilePay and AutoPay for customers to pay Etisalat bills or recharge and renew Etisalat prepaid services. Etisalat will also shortly offer mobile payment solutions for Parking, Ticketing and paying of Government fees over the Etisalat network. Source