The Brand " Dubai "
In February Dubai Chronicle conducted a survey between 50 000 of it's readers from different countries around the world.
The question, common for the large population of over 80% Expatriates in Dubai, was “Would you live in Dubai for long?”
Despite the rising inflation, the increased fines for traffic violations and the new water and electricity tariffs Dubai proved to be a very attractive place to set up a home, raise children, build a carrier and in general envision the future for good 41% who have expressed strong confidence in the city's prospective.
24% from the survey participants were more considerate and would prefer take their freedom and make up their minds according the circumstances. Their answer was “It depends” - no gamble with the future!
But the ever lasting “rat race”, part of Dubai’s cosmopolitan character, apparently did not appeal to 30% of the readers who have chosen the firm “No”.
However, no matter of their long or short lasting intentions, total 97% readers expressed position, which indicates that people around the world are well aware of Dubai, the life style and the opportunities it offers. Only 3% remain in the area of “I don’t know”.
Dubai is famous and well recognised all over the world. Not necessary every one likes it, but almost every one knows about it.
The question, common for the large population of over 80% Expatriates in Dubai, was “Would you live in Dubai for long?”
Despite the rising inflation, the increased fines for traffic violations and the new water and electricity tariffs Dubai proved to be a very attractive place to set up a home, raise children, build a carrier and in general envision the future for good 41% who have expressed strong confidence in the city's prospective.
24% from the survey participants were more considerate and would prefer take their freedom and make up their minds according the circumstances. Their answer was “It depends” - no gamble with the future!
But the ever lasting “rat race”, part of Dubai’s cosmopolitan character, apparently did not appeal to 30% of the readers who have chosen the firm “No”.
However, no matter of their long or short lasting intentions, total 97% readers expressed position, which indicates that people around the world are well aware of Dubai, the life style and the opportunities it offers. Only 3% remain in the area of “I don’t know”.
Dubai is famous and well recognised all over the world. Not necessary every one likes it, but almost every one knows about it.
There must be something more into it than good marketing strategies or smart public relations management….
(By Gergana Mineva, Editor)
(By Gergana Mineva, Editor)
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