Official Telecom Partner of RAK International Half Marathon

du, the UAE’s new telecom operator, recently supported the richest half marathon in the world, the RAK International Half Marathon. Held under the patronage of HH Sheikh Saud Bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah, the race took place on 8 February.

du, the official telecoms partner of the 21.0975 km race around the city of Ras Al Khaimah, added life to sports by sponsoring the timing devices, which ensured accurate measurement of the race from the start line to finish.

The half marathon helped to raise money for the event’s official charity 2008 - The Paul Tergat Foundation, which is an international, non-government organization that helps disadvantaged children in Africa.

The grand prize of USD 25,000 was won by Patrick Makau who clocked in at 00:59:35, winning the prestigious marathon which had participation from 682 athletes from over 45 different countries.

The inaugural 2007 edition of the RAK International Half Marathon has been accredited by both The Association of International Marathons and Distance Races (AIMS) and the UAE Athletics Federation.

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About du

du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.