Media and Marketing Show 2007
Sheikh Hasher Bin Maktoum Al Maktoum, Director General, Department of Information, today inaugurated the Media and Marketing Show 2007, which has brought together over 135 international and regional exhibitors, showcasing latest innovations in 11 sectors across the industry spectrum.
Nearly 30 per cent larger than its previous edition, the pioneering exhibition in the Middle East will run until 13 November at the Dubai International Convention and Exhibition Centre.
The event, which is hosting well-known names in the regional and global markets, has also drawn the partnership of major industry players. A concurrent two-day conference - organized in association with ITP - will highlight challenges and opportunities in the media and marketing sector in the UAE and the region.
Abdullah Abulhoul, Managing Director of Domus Group, said: "We are delighted to host a bigger and a vastly enhanced event this year. Our success in attracting some of the biggest names in the industry only testifies the increasing relevance of the Media and Marketing Show as a key platform that showcases latest value adds and explores new avenues of growth."
"The event also offers ideal opportunities for professionals to network with experts responsible for shaping the industry's future in the region. This includes managing directors, marketing directors, media planners and buyers, advertising agencies and leading representatives from the corporate sector." Driven by an unprecedented growth in real estate, automotive, banking, telecommunications, retail and luxury products, recent advertising trends have additionally reinforced the status of the Media and Marketing Show 2007 as a vital industry platform.
According to the International Advertising Association (IAA) 2006 figures, overall advertising spend was up 17 per cent in 2005 to US$5.4 billion in the Middle East, and up 15 per cent to more than US$4.5 billion in the Gulf region. This is forecasted to exceed US$5 billion this year. Country-wide breakup also confirms the rising trend, with Saudi Arabia registering 27 per cent rise in 2004 to US$891 million, complemented by a 44 per cent increase in Oman, 42 per cent in Jordan, 28 per cent in both Egypt and Qatar.
The event has also drawn the debut participation of leading companies from France and the US.
The event's conference segments will witness several prominent speakers from around the world sharing latest industry insights.
In addition, the show also features a Training Zone, the Talent Zone as well as an Announcement Zone, which serves as an ideal platform for exhibitors to share their latest offerings with the media, industry peers and visitors. Source
Nearly 30 per cent larger than its previous edition, the pioneering exhibition in the Middle East will run until 13 November at the Dubai International Convention and Exhibition Centre.
The event, which is hosting well-known names in the regional and global markets, has also drawn the partnership of major industry players. A concurrent two-day conference - organized in association with ITP - will highlight challenges and opportunities in the media and marketing sector in the UAE and the region.
Abdullah Abulhoul, Managing Director of Domus Group, said: "We are delighted to host a bigger and a vastly enhanced event this year. Our success in attracting some of the biggest names in the industry only testifies the increasing relevance of the Media and Marketing Show as a key platform that showcases latest value adds and explores new avenues of growth."
"The event also offers ideal opportunities for professionals to network with experts responsible for shaping the industry's future in the region. This includes managing directors, marketing directors, media planners and buyers, advertising agencies and leading representatives from the corporate sector." Driven by an unprecedented growth in real estate, automotive, banking, telecommunications, retail and luxury products, recent advertising trends have additionally reinforced the status of the Media and Marketing Show 2007 as a vital industry platform.
According to the International Advertising Association (IAA) 2006 figures, overall advertising spend was up 17 per cent in 2005 to US$5.4 billion in the Middle East, and up 15 per cent to more than US$4.5 billion in the Gulf region. This is forecasted to exceed US$5 billion this year. Country-wide breakup also confirms the rising trend, with Saudi Arabia registering 27 per cent rise in 2004 to US$891 million, complemented by a 44 per cent increase in Oman, 42 per cent in Jordan, 28 per cent in both Egypt and Qatar.
The event has also drawn the debut participation of leading companies from France and the US.
The event's conference segments will witness several prominent speakers from around the world sharing latest industry insights.
In addition, the show also features a Training Zone, the Talent Zone as well as an Announcement Zone, which serves as an ideal platform for exhibitors to share their latest offerings with the media, industry peers and visitors. Source
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