Middle East 5

Jumeirah Group expects to operate 57 hotels by the end of 2011

Jumeirah, the Dubai Luxury hotels group expects to be operating 57 hotels around the globe by the end of 2011.The company disclosed 26 locations for new hotels including properties in major cities such as Paris, London, Frankfurt and New York, Lawless told the Reuters Middle East. Owned by the Ruler of Dubai, Jumeirah is currently working on deal in Beijing, Bali, Jakarta and China. The focus on Asia, which includes having set up an office and establishing a development team in Shanghai, means that within five years Jumeirah expects to be able to generate 35 to 40 per cent of its income from the region.
Dubai, where Jumeirah has several prime beach front hotels, will continue to be a significant source of income which will not drop below 35 per cent of overall revenues.
Dubai draws more visitors than any other Gulf destination except Egypt and wants to attract 15 million tourists a year by 2015, compared with 6.4 million who stayed in Dubai hotels in 2006.
Jumeirah operates the hotels under 25 to 30-year management agreements. The firm generated revenue of Dh 2 billion ($ 544.7 million) in 2005 from its hotel and leisure business.

No comments: