Gold sales beat records during Dubai Shopping Festival

DSF 2006/07 has gone down in its history as the best year for the yellow metal. According to the World Gold Council, gold and jewellery sales during this time reached AED 1Billion, which is a 25% per cent increase than its initial estimate of Dh800 million.This year DSF was probably the best time to dig gold. Firstly, the prices went down a bit during that period and that made the yellow metal a little bit more accessible. Secondly, the participating jewellers promoted gold in a big way and included raffle draws worth millions of dirhams. Exciting deals coupled with the latest collections on offer, DSF became the season to buy jewellery. There were numerous promotions and chances to win from a small gold coin, to gold bars, kilos of gold each day, which added to the yellow fever. For Dubai Shopping Festival 2006/07 special offers included winnings worth 45 kilograms of gold, which was one kg gold daily for 45 days. The customers also got a rare chance to directly rate the service they received and got an exclusive edition of DSF diamond constellation pendant. During DSF, customers were also entitled to a raffle coupon on AED 500 worth of jewellery purchases.