UAE integrated Telco sponsors exhibition’s media center for second year in a row
In line with its go-to-market strategy, du, the integrated telecom service provider in the UAE, announced today it will host daily in-stand interactive technology sessions and panels during MECOM 2008. The leading telecoms exhibition and conference for the Middle East, will be held between 26-28 May, at the Abu Dhabi National Exhibition Centre.
The daily sessions will address current telecom topics and trends in the UAE’s communication industry including, services convergence, Wi-Max, Fiber-to-the-home and broadband. The company will also sponsor the exhibition’s media center to bring convenience and flexibility to media delegates and journalists attending the three-day exhibition.
Hala Badri, Executive Vice President, Corporate Communications, du, said: “MECOM is a very important communication platform for du to closely network with its enterprise customers and partners, in addition to providing opportunities to demonstrate our latest product portfolio to key audiences.
“We have ensured that our stand design reflects our friendly and welcoming brand values to provide the ideal atmosphere for our trade visitors to conduct business, relax and network.”
du’s welcoming stand will showcase a mix of interactive digital content to visitors. The stand will also house knowledge-booths and products demo pods displaying animated product tutorials and digital product brochures.
The functional media center is designed to accommodate over 65 journalists and will be split into a news room and a chill out area for media to hold their interviews and network with the event’s participants.
du’s fully-equipped media center will comprise workstations, laptops, and desktops in addition to landline and fax services, internet connectivity, multi-function printers, photocopiers and scanners. On-site IT support will ensure smooth work flows for the journalists.
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
The daily sessions will address current telecom topics and trends in the UAE’s communication industry including, services convergence, Wi-Max, Fiber-to-the-home and broadband. The company will also sponsor the exhibition’s media center to bring convenience and flexibility to media delegates and journalists attending the three-day exhibition.
Hala Badri, Executive Vice President, Corporate Communications, du, said: “MECOM is a very important communication platform for du to closely network with its enterprise customers and partners, in addition to providing opportunities to demonstrate our latest product portfolio to key audiences.
“We have ensured that our stand design reflects our friendly and welcoming brand values to provide the ideal atmosphere for our trade visitors to conduct business, relax and network.”
du’s welcoming stand will showcase a mix of interactive digital content to visitors. The stand will also house knowledge-booths and products demo pods displaying animated product tutorials and digital product brochures.
The functional media center is designed to accommodate over 65 journalists and will be split into a news room and a chill out area for media to hold their interviews and network with the event’s participants.
du’s fully-equipped media center will comprise workstations, laptops, and desktops in addition to landline and fax services, internet connectivity, multi-function printers, photocopiers and scanners. On-site IT support will ensure smooth work flows for the journalists.
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
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