Middle East 5

du exceeds the 2million customer mark in 15 months

du, the integrated telecommunication operator in the UAE announced today that it has exceeded the 2million customer mark. This milestone is achieved within 15 months from the launch of mobile services.

Osman Sultan, CEO du said: "This is an important milestone for us, these figures are evidence that du played fully its role in bringing real competition to the UAE telecommunication market”.

“I would like to thank each and every one of our 2 million customers for their valuable trust; and our main focus in the future is to continue providing more innovative services to them, this milestone would have not been possible without the dedication of the du family; starting with the Chairman and members of the board of directors, and of course the 1900 employees” Sultan added.

Farid Faraidooni, EVP Commercial, du said: "This achievement has spurred us on to greater heights. Our customers, both enterprise and consumer, can look forward to more innovative products and services from du, which will increase their convenience and comfort. We will also be expanding our retail network across the UAE to be more accessible to our customers."

In line with its policy to pioneer best practices and bring greater transparency into the market starting from the first quarter of 2008, du has begun to announce the number of active subscribers, as defined by the Telecommunications Regulatory Authority (TRA). Under the TRA’s definition, any mobile customer who has made a call, or sent an SMS or MMS, or received a call within the last 90 days is considered an “active subscriber”.

Osman Sultan clarified: "We are committed to reporting the number of active subscribers as we did in our Q1 2008 financial results release and we will continue to do on quarterly basis”.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.


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