Middle East 5

du Centre a new innovative one-stop-shop

Further adding to the convenience and flexibility of enterprise customers, du, the integrated telecom service provider in the UAE announced today at MECOM 2008, a new business solution channel for enterprise customers called ‘du Centre’. The first two centres will open at Abu Dhabi and Dubai during the second half of 2008.

The innovative one-stop-shop offers current and new business customers face-to-face consultation by highly-skilled sales professional on how to improve their current telecommunications services and address business issues. The bank theme set-up ensures privacy and confidentiality of business customer’s information through one-on-one rooms in addition to a dedicated area to serve walk-in consumer customers.

Commenting on how the du Centre will further strengthen the partnership du has with its customers, Farid Faraidooni, Executive Vice President, Commercial, du said: “du Centre is an entirely new concept devised for our valued business customers. It will be the ideal platform for the company’s enterprise customers to see the latest telecom technology in action and get briefed on relevant upcoming developments.

“Our staff at du Center will be trained to listen and offer on-the-spot expert advice to our customers on the best mix of communications products and solutions to help them deliver business excellence and innovation.” he added

du Center is a down to the business expansion plan to address customer’s business issues as a compliment the telco’s current retail network of 17 du shops across the UAE in addition to over 1400 distribution points. Business customers will be offered a host of communication services to cater their needs, such as mobile products, fixed services such as TV, landline, Call Select services and broadband coupled with account management, new product updates and after-sales support.

Consumer services will include post and prepaid mobile products, SIM card replacement, sales of handsets, accessories, recharge cards in addition to service activation facility for added convenience.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007. www.du.ae

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