Middle East 5

UAE Integrated Telco Ready to commission first project at Al Warqa’a

du – the UAE’s integrated telecom service provider announced that it has been chosen by the Sheikh Mohammad Bin Rashid Housing Establishment as the lead telecom provider to provide Fibre-to-the-Home (FTTH) based triple-play telecom services across all its prestigious housing projects. Al Warqa’a, the first housing project to benefit under the plan, is ready to be commissioned across all of its 544 villas.

It has been also agreed that du will also roll out Triple-play services for villas at Oud Al Mateena and Al Barsha. The residents of all three prestigious housing projects which are reserved for Emirati nationals – Al Warqa’a, Oud Al Mateena and Al Barsha - will be able to enjoy high speed internet, IPTV, fixed line telephone services and IP telephony.

To ensure maximum convenience for the UAE nationals who will be benefiting from the Sheikh Mohammad Bin Rashid Housing Establishment projects, du will dedicate a customer service agent in the establishment keys handover site office of Al Warqa’a (phase 1) project to assist UAE nationals with subscribing to du triple-play services easily and conveniently.

Farid Faraidooni, EVP Commercial division, du, said: “This announcement underscores du’s commitment to becoming the partner of choice across all industries in the UAE, verticals as well as telecom. As an integrated telecom company we offer a host of triple-play services through our resilient FTTH network across all the three housing projects to bring a world of convenience and superior connectivity to the residents.”

On his part, Eng. Abdul Rahman Seifaei, CEO's Assistant for Projects Issues, noted: "In the MRHE, we aspire to extend the best and highest level of services to the UAE Nationals and to present them with fully-serviced houses. This is why we have joined hands with Emirates Integrated Telecommunication Company, du, to use the latest technologies and cutting-edge innovations to equip these houses with the best telephone services."

He also added that Mohammad bin Rashid Housing Establishment translates the directives of the prudent leadership in regard with the importance of providing all needed services and comforts in the houses that are offered to the Nationals.

du landline customers will enjoy benefits such as Pay by the Second billing on all calls, simplified tariffs, 24 hour off-peaks, reduction of monthly subscription charges and a permanent waiver of monthly subscription charges for Value Added Services such as conference calls and Caller ID.

du Broadband customers will enjoy enhanced broadband packages with the addition of five email addresses and augmented mail box sizes.

Broadband 512 kbps – 250MB per mailbox

Broadband 1 Mbps - 500MB per mailbox

Broadband 2 Mbps - 1GB per mailbox

du customers opting for the basic TV package do not need to pay any monthly charges while they pay a lower price for the decoder. They also get a new TV package and a reduction in minimum subscription period.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by Emirates Communications & Technology Company LLC and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.


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