Middle East 5

Printing industry reaches Dh19.5b

A regional event organiser is taking advantage of the Middle East's growing printing industry, which reached Dh19.5 billion ($5.3 billion) in 2007, by putting up two exhibitions in Dubai next year dedicated to the packaging and printing industries.

The region's package printing sector accounted for 41.8 per cent of the whole industry, followed by the print advertising, commercial printing and newspapers sectors with a combined share of 33 per cent.

Officials of Fairs and Exhibitions (F&E) yesterday quoted IMES, a Dubai-based management consultancy group, as saying that the UAE alone expects a 15-20-per cent growth in various packaging categories, such as dairy and soft drinks.

"Every country in the world has seen growth in its printing business," said Roger Pellow, managing director of Labelexpo, a series of conferences held worldwide in conjunction with various exhibitions. "I have no doubt it will grow here."

Sue Rothwell, group event director of F&E, yesterday said the Gulf Print and the Gulf Pack trade shows on 6-9 April 2009 would address the challenges on the growth in advertising, publishing and consumer spending across the Middle East.

Quoting data from Pira International, a regional information provider, Rothwell said the region's printing industry would grow 7.7 per cent per year until 2012, with market value of Dh28 billion ($7.6 billion). She said that some 400 exhibitors and 12,000 visitors from at least 60 countries are expected to take part in the biennial exhibitions, which last year concluded with Dh551 million ($150 million) worth of business.

Rothwell stressed that the Middle East is an emerging market bridging the East and the West. "These events provide a highly cost-effective and dynamic sales and marketing platform to promote the latest industry trends in the region," she said in a prepared statement.
She noted that regional economic prosperity, strong foreign investment inflows and changing lifestyles, including the rise in literacy rate, have spurred industry growth and the increasing number of publications in the Middle East. Pellow said that Labelexpo and F&E have developed a one-day conference dedicated to the labels market, which has an annual growth of 6-7 per cent worldwide. The conference will gather experts to discuss the impact that new technologies may have in the regional printing industry. He said there are tremendous opportunities for suppliers of traditional label production in the region because of the growing markets in retail, pharmaceutical, fast-moving consumer goods, airline cargo and travel. Source

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