Middle East 5

Global Travel and Tourism Summit

Government and industry leaders will converge in Dubai from 20-22 April for the annual Global Travel and Tourism Summit. The niche industry gathering will once again provide participants with the opportunity to debate, exchange ideas, build new relations, and reflect on the progress of Travel and Tourism, while mapping out its future path.

The Travel and Tourism sector's ability to look to the future and adapt to changing consumer trends have contributed to shaping its current profile. The same holds true for forward-looking destinations such as Dubai. However, in a scenario when the challenges faced by the industry are as manifold as the opportunities, there is an urgent need for a more deliberate and strategic commitment to working for the future of the sector and of the global community, organisers said.
The Summit comes at a crucial time when industry observers are increasingly analysing the vision of company heads. Questions are being asked on what the Travel and Tourism and nations worldwide have charted for the industry's future course.

In today's instantaneous world, vision and long-term judgment are crucial. Over two days of intensive presentations and discussions, the Global Travel and Tourism Summit will address key global challenges facing the industry, such as infrastructure, industry and government partnerships, economic influences as well as environmental and social concerns. Participants will also seek to unlock the potential for sustainable, responsible growth.

Discussions will highlight best practice case studies - some derived from other industries - as well as demonstrate the innovative responses of mature and emerging destinations to new opportunities, pressures and changes. The outcomes of the Summit will help formulate transferable concepts and strategies to assist the industry in addressing the current and anticipated complex challenges confronting the Travel and Tourism sector over the coming years.

With a clear remit to look to the future, the Global Travel and Tourism Summit in Dubai will develop key messages and conclusive objectives at the end of each session, inspiring participants and worldwide leaders to move from dialogue and discussion to decisive action. WAM

No comments: