Driving Forsa

"I want to provide women with opportunities to invest in this economic boom," smiles Forsa CEO Shamsa Noor Ali Rashid, as she reclines behind a neatly organised desk in her spacious light-flooded office, overlooking a typically-bustling Sheikh Zayed Road.After over 25 years of working abroad in the US and UK, gaining considerable experience at Procter & Gamble as well as establishing and then selling her own IT company, Rashid is convinced the time has come to "give back" to her country, especially to women. Obtaining an MBA degree from the University of Chicago and being one of the first Emirati women to study abroad, Rashid is a firm believer in making your own way through life, however, she also affirms that women in the region do not always have access to opportunities. Now, with Forsa, a fund created by and dedicated to women, she is certainly proud to say they do. "The Forsa idea started with Dubai World. We started thinking how we could form a company that allows women who have a lot of money sitting on the side to have the opportunity to invest in some of the more lucrative projects in the region," explains Rashid.
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