The Dh404-billion ($110 billion) global industry of multilevel marketing, or direct selling, will pry open the Middle East market through an exhibition in Dubai, which now allows people to work part-time.
"With part-time work now becoming legal in Dubai, direct selling can give many people the opportunity to earn extra income, especially women and students," said the Direct Selling Educational Institute (DSEI), in Dubai.
In a statement, DSEI said the Direct Selling Exhibition and Conference would be held on May 18-19 at Dubai's Jumeirah Beach Hotel, with Benjamin Tan, founder of the Direct Selling Association of Singapore, as one of the speakers.
It also said that DSEI was formed under the patronage of Professor Charles King, of DSEI in North America, and in tune with efforts of the Dubai government to legislate the industry.
Poorya Montaseri, founding director of DSEI, said the institute is tasked to "promote the industry, establish professionalism among direct sellers and create a regulatory framework for government approval".
Direct selling is the person-to-person sale of a consumer product or service away from a fixed retail location. This has become a major part of many economies, with annual sales in the US reaching Dh112 billion ($30.5 billion) and Dh82.3 billion ($22.4 billion) in Japan. Source
"With part-time work now becoming legal in Dubai, direct selling can give many people the opportunity to earn extra income, especially women and students," said the Direct Selling Educational Institute (DSEI), in Dubai.
In a statement, DSEI said the Direct Selling Exhibition and Conference would be held on May 18-19 at Dubai's Jumeirah Beach Hotel, with Benjamin Tan, founder of the Direct Selling Association of Singapore, as one of the speakers.
It also said that DSEI was formed under the patronage of Professor Charles King, of DSEI in North America, and in tune with efforts of the Dubai government to legislate the industry.
Poorya Montaseri, founding director of DSEI, said the institute is tasked to "promote the industry, establish professionalism among direct sellers and create a regulatory framework for government approval".
Direct selling is the person-to-person sale of a consumer product or service away from a fixed retail location. This has become a major part of many economies, with annual sales in the US reaching Dh112 billion ($30.5 billion) and Dh82.3 billion ($22.4 billion) in Japan. Source
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