du, the new telecom operator in the UAE, has announced that its nationwide du Ryder promotion has already generated an incredible 20,704,883 entries. The draw will see one lucky entrant winning a custom designed Ford Mustang. The overwhelming response to the campaign has been achieved in a record time of just two months and the promotion continues to attract more entries.
du Ryder, the first of its kind in the region, has been customized in the USA by West Coast Customs (WCC), the world renowned car remodeling company.
Outlining the basis for this exciting initiative, Hala Badri, Vice President Corporate Communications, du, said, “du has come to represent innovative and groundbreaking concepts in the UAE. It is only natural then, that the way in which we would like to thank all our customers for their trust and support, would also be a creative and unique one!"
"The du Ryder beautifully illustrates the integral role convergence plays in our daily lives, in line with our promise to change people's perception of communication. A perfect example of du's services, the du Ryder boasts internet, mobile, TV and a top of the line audio system, combining world-class technologies with fun and convenience. We think this is the perfect way to thank our loyal customers and are sure the lucky winner will enjoy a truly unique experience in the du Ryder, which is the only one of its kind it in the region.”
To enrich this state-of-the-art car, du has partnered with leading IT giants adding next generation technologies, including a wireless hotspot, instant wireless connection, web access and TV streaming systems that allows access to satellite TV programming such as ‘Showtime’. Additionally, du Ryder has been fitted with an 80GB hard-drive, a sophisticated seven inch touch screen, DVD player/burner, Bluetooth connectivity, two USB ports, 24 inch Dell monitor, built-in USAmp audio, two 12 inch subwoofers, and a DriveSoft vehicle compatible multimedia player.
Subscribers logging the highest points during the period from 5 December 2007 until 15 February 2008, will be entered into the draw to win the du Ryder. The draw, which will take place in the Global Village, is scheduled at du’s first anniversary gala on. 25 February 2008, and the lucky winner will be presented with the customized car in March.
Both du Pay as You Go and Monthly Plan subscribers can participate to win the du Ryder. Customers can acquire points by simply recharging their mobile lines for Pay as you Go, and by using their du line for Monthly Plan. Mobile TV subscriptions, Caller tunes subscriptions and SMS or content download from MyWorld will also entitle du customers for entries as explained in the below chart.
The du Ryder car maintenance and service will be handled by Octane, the first high-end lifestyle vehicle service center in the UAE. Octane brings an award winning team of experts with 25 years experience in servicing and repairing Porsche, BMW, VW and Audi cars.
du recently launched an interactive micro site on www.du.ae for du Ryder fans. It is a unique platform to create and customize your dream car. The du Car Game features loads of fun and exciting tools including multiple car paints, rims, grills and much more to creatively design your online car.
In addition the du Ryder micro site creates a gateway for visitors to interact by sharing their creative design online, emailing it to friends, downloading cool desktop wallpapers and voting for the most creative car design.
About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
du Ryder, the first of its kind in the region, has been customized in the USA by West Coast Customs (WCC), the world renowned car remodeling company.
Outlining the basis for this exciting initiative, Hala Badri, Vice President Corporate Communications, du, said, “du has come to represent innovative and groundbreaking concepts in the UAE. It is only natural then, that the way in which we would like to thank all our customers for their trust and support, would also be a creative and unique one!"
"The du Ryder beautifully illustrates the integral role convergence plays in our daily lives, in line with our promise to change people's perception of communication. A perfect example of du's services, the du Ryder boasts internet, mobile, TV and a top of the line audio system, combining world-class technologies with fun and convenience. We think this is the perfect way to thank our loyal customers and are sure the lucky winner will enjoy a truly unique experience in the du Ryder, which is the only one of its kind it in the region.”
To enrich this state-of-the-art car, du has partnered with leading IT giants adding next generation technologies, including a wireless hotspot, instant wireless connection, web access and TV streaming systems that allows access to satellite TV programming such as ‘Showtime’. Additionally, du Ryder has been fitted with an 80GB hard-drive, a sophisticated seven inch touch screen, DVD player/burner, Bluetooth connectivity, two USB ports, 24 inch Dell monitor, built-in USAmp audio, two 12 inch subwoofers, and a DriveSoft vehicle compatible multimedia player.
Subscribers logging the highest points during the period from 5 December 2007 until 15 February 2008, will be entered into the draw to win the du Ryder. The draw, which will take place in the Global Village, is scheduled at du’s first anniversary gala on. 25 February 2008, and the lucky winner will be presented with the customized car in March.
Both du Pay as You Go and Monthly Plan subscribers can participate to win the du Ryder. Customers can acquire points by simply recharging their mobile lines for Pay as you Go, and by using their du line for Monthly Plan. Mobile TV subscriptions, Caller tunes subscriptions and SMS or content download from MyWorld will also entitle du customers for entries as explained in the below chart.
The du Ryder car maintenance and service will be handled by Octane, the first high-end lifestyle vehicle service center in the UAE. Octane brings an award winning team of experts with 25 years experience in servicing and repairing Porsche, BMW, VW and Audi cars.
du recently launched an interactive micro site on www.du.ae for du Ryder fans. It is a unique platform to create and customize your dream car. The du Car Game features loads of fun and exciting tools including multiple car paints, rims, grills and much more to creatively design your online car.
In addition the du Ryder micro site creates a gateway for visitors to interact by sharing their creative design online, emailing it to friends, downloading cool desktop wallpapers and voting for the most creative car design.
About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
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