The Middle East spends an annual average of Dh1,200 worth of toys and video games per child, bringing to Dh5.5 billion the toy market in the region, wherein Dubai alone imported Dh518 million worth of toys, baby products and education supplies in 2006.
"During the past decade Dubai expanded its trading activity well beyond its traditional base in Bahrain, Oman, Kuwait, Saudi Arabia, Qatar and Iran," said Monica Schulz Blank, show manager at Epoc Messe Frankfurt GmbH, stressing that Dubai has served as a distribution hub for the neighbouring markets.
"During the past decade Dubai expanded its trading activity well beyond its traditional base in Bahrain, Oman, Kuwait, Saudi Arabia, Qatar and Iran," said Monica Schulz Blank, show manager at Epoc Messe Frankfurt GmbH, stressing that Dubai has served as a distribution hub for the neighbouring markets.
Epoc Messe, organiser of The Middle East Toy Fair, to be held at the Dubai International Convention and Exhibition Centre on March 31 to April 2, yesterday said in a statement that the regional toy market here is double that in Europe and second only to North America. "Dubai's role as a trading hub combined with the double digit growth rate of the toy industry pegged at 11.8 per cent per annum augurs well for the toy fair," Epoc Messe said. Source
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