Foreign Minister Sheikh Abdullah bin Zayed Al Nahyan today praised the long-term, multi-faceted strategic alliance formed between ALDAR Properties, Abu Dhabi Media Company and Warner brothers Entertainment.
"This unprecedented alliance is a clear testimony that Abu dhabi has positioned itself as a hub for culture, media and entertainment. The new deal is poised to enhance the image of Abu Dhabi as a world-class cultural destination," Sheikh Abdullah said.
He referred to the cultural projects currently underway in Abu Dhabi, including Abu Dhabi Louvre and Abu Dhabi Guggenheim.
The new alliance calls for the creation of a theme park and hotel, jointly owned multiplex cinemas, a co-finance agreement covering feature film production and the development and publication of videogames, and the build-out of the infrastructure for Abu Dhabi?s digital transformation.
"This is a great opportunity for us to expand our local language film production business to a new region, developing talent both in front of and behind the camera," said Richard Fox, Executive Vice President, International, Warner Bros. "As is our practice around the globe, we'll work closely with our partners each step of the way to impart our filmmaking experience and expertise, making sure that we're respectful and supportive of local customs and mores, both in our local film production and across all of these in-territory businesses." "Entertainment is a powerful tool for differentiating a community," said Walid Al Mubarak of Abu Dhabi Media Company. "We are delighted to be working with regional and international market leaders on this project, which will put Abu Dhabi on the global entertainment map." Warner Bros. Home Entertainment Group will combine its expertise in all aspects of content with the Abu Dhabi Media Company's resources and capabilities to build Abu Dhabi's infrastructure for the development of new media and digital delivery systems.
In addition, under the interactive games part of this deal which will be overseen by WBHEG, Warner Bros. Interactive Entertainment will serve as publisher and hold worldwide distribution rights on all gaming properties (based on both Warner Bros.-owned brands and titles and third-party properties) created under this first-of-its-kind fund.
Approximately a dozen games are currently in various stages of development and publishing as part of the agreement; the first games published as part of the deal are Looney Tunes: ACME Arsenal, for X-Box 360, Wii and PlayStation 2 and the accompanying 'Duck Amuck' on Nintendo DS with a domestic release date of October 9 and distribution throughout the EMEA region on November 30, 2007.
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher of videogame titles.
For the hotel and theme park project, Warner Bros. Entertainment will rely on its vast experience in character and brand marketing and licensing, drawing on select properties from its live-action and animated libraries, to provide themes for the overall project as well as individual attractions. Warner Bros. will also help develop and design the theme park based on its history in that arena, which includes the development, ownership and management of Warner Bros. Movie World theme parks on Australia's Gold Coast, in Madrid, Spain and in Bottrop, Germany and previous ownership of and ongoing licensing agreement with Six Flags theme parks in the United States. ALDAR will coordinate and oversee physical construction of both the theme park and hotel. Groundbreaking on the theme park and hotel is expected in 2009. Source
"This unprecedented alliance is a clear testimony that Abu dhabi has positioned itself as a hub for culture, media and entertainment. The new deal is poised to enhance the image of Abu Dhabi as a world-class cultural destination," Sheikh Abdullah said.
He referred to the cultural projects currently underway in Abu Dhabi, including Abu Dhabi Louvre and Abu Dhabi Guggenheim.
The new alliance calls for the creation of a theme park and hotel, jointly owned multiplex cinemas, a co-finance agreement covering feature film production and the development and publication of videogames, and the build-out of the infrastructure for Abu Dhabi?s digital transformation.
"This is a great opportunity for us to expand our local language film production business to a new region, developing talent both in front of and behind the camera," said Richard Fox, Executive Vice President, International, Warner Bros. "As is our practice around the globe, we'll work closely with our partners each step of the way to impart our filmmaking experience and expertise, making sure that we're respectful and supportive of local customs and mores, both in our local film production and across all of these in-territory businesses." "Entertainment is a powerful tool for differentiating a community," said Walid Al Mubarak of Abu Dhabi Media Company. "We are delighted to be working with regional and international market leaders on this project, which will put Abu Dhabi on the global entertainment map." Warner Bros. Home Entertainment Group will combine its expertise in all aspects of content with the Abu Dhabi Media Company's resources and capabilities to build Abu Dhabi's infrastructure for the development of new media and digital delivery systems.
In addition, under the interactive games part of this deal which will be overseen by WBHEG, Warner Bros. Interactive Entertainment will serve as publisher and hold worldwide distribution rights on all gaming properties (based on both Warner Bros.-owned brands and titles and third-party properties) created under this first-of-its-kind fund.
Approximately a dozen games are currently in various stages of development and publishing as part of the agreement; the first games published as part of the deal are Looney Tunes: ACME Arsenal, for X-Box 360, Wii and PlayStation 2 and the accompanying 'Duck Amuck' on Nintendo DS with a domestic release date of October 9 and distribution throughout the EMEA region on November 30, 2007.
Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher of videogame titles.
For the hotel and theme park project, Warner Bros. Entertainment will rely on its vast experience in character and brand marketing and licensing, drawing on select properties from its live-action and animated libraries, to provide themes for the overall project as well as individual attractions. Warner Bros. will also help develop and design the theme park based on its history in that arena, which includes the development, ownership and management of Warner Bros. Movie World theme parks on Australia's Gold Coast, in Madrid, Spain and in Bottrop, Germany and previous ownership of and ongoing licensing agreement with Six Flags theme parks in the United States. ALDAR will coordinate and oversee physical construction of both the theme park and hotel. Groundbreaking on the theme park and hotel is expected in 2009. Source
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