Dubai Media Incorporated has announced its programme schedules for Ramadan, Brand Republic reported.
Dubai TV and Sama Dubai, two of the company’s Arabic language channels, unveiled their schedules at an event attended by top TV stars and celebrities from the Arab world.
Dubai TV will air the Khaleej series ‘Al Kharraz,’ starring Kuwaiti actress Hayat Al Fahd, and another Kuwaiti series ‘Shaheen,’ starring Souad Abdullah.
Sama Dubai will see the return of the UAE's first computer animated series 'Freej', plus candid camera show 'Haqak Alayna'. Ramadan is traditionally the most competitive and lucrative time of year for Arab TV broadcasters, the website says. Many Middle East companies spend up to half their annual advertising budgets during the holy month, and some, such as Aujan Industries commit as much as 90%.Competition between networks for ad spend is fierce. MBC claimed it won 50% of the pan-Arab TV audience last year, and is expected to reveal its Ramadan line-up within the next few weeks.Speaking at last night's event, Ahmad Al Shaikh, managing director of DMI, said: "This event is an affirmation of our commitment to innovation and quality and continual progress to reach the largest number of viewers by attracting the best programming from the all over the Arab world, and to offer creative television content to our viewers that respects the social, cultural and family values in the UAE, the Gulf and the Arab world." Source
Dubai TV and Sama Dubai, two of the company’s Arabic language channels, unveiled their schedules at an event attended by top TV stars and celebrities from the Arab world.
Dubai TV will air the Khaleej series ‘Al Kharraz,’ starring Kuwaiti actress Hayat Al Fahd, and another Kuwaiti series ‘Shaheen,’ starring Souad Abdullah.
Sama Dubai will see the return of the UAE's first computer animated series 'Freej', plus candid camera show 'Haqak Alayna'. Ramadan is traditionally the most competitive and lucrative time of year for Arab TV broadcasters, the website says. Many Middle East companies spend up to half their annual advertising budgets during the holy month, and some, such as Aujan Industries commit as much as 90%.Competition between networks for ad spend is fierce. MBC claimed it won 50% of the pan-Arab TV audience last year, and is expected to reveal its Ramadan line-up within the next few weeks.Speaking at last night's event, Ahmad Al Shaikh, managing director of DMI, said: "This event is an affirmation of our commitment to innovation and quality and continual progress to reach the largest number of viewers by attracting the best programming from the all over the Arab world, and to offer creative television content to our viewers that respects the social, cultural and family values in the UAE, the Gulf and the Arab world." Source
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