CUSTOMERS CAN BID ON HOMES, GET LOANS AND MAKE DEPOSITS
Call it a million-dollar impulse purchase.
Ahmed Goheer, 31, was checking e-mail before bed this month when he read a message saying a Web site was selling luxury apartments in this Arab Gulf boom town.
So Goheer, a vice president at an investment bank in Dubai, clicked.
On the site, Simsari.com, two apartments in a nearly finished high-rise caught his eye. Goheer looked over the floor plans and did some calculations. Still in his pajamas, the Pakistani banker jumped in his Range Rover and drove past the tower under construction, just to make sure it existed. Then he returned to his computer and clicked ``buy now.'' In an instant, Goheer agreed to spend just over $1 million for two apartments.
On the same site, Goheer arranged for a loan from local mortgage company Tamweel, which took his personal information and gave him provisional approval. Goheer sealed the deal just after midnight by leaving a $2,700 deposit with his credit card.
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